Close-up of a white and brown cow with curly hair on its head, standing outdoors with a blurred background.
Fair Go for Animals logo with black, white, and orange text.

It’s time for a Fair Go for Animals

The Australian Alliance for Animals is committed to reforming the animal welfare governance system in Australia. 

Australia’s current animal welfare governance system is structurally flawed. There are conflicts of interest among those in power, inconsistencies across states and territories, loopholes in laws, and standards that ignore science and community expectations.

The Fair Go for Animals campaign proposes a six-point reform framework designed to build a fair and independent animal welfare governance system in Australia.

Low-angle view of the facade of the Sydney Opera House with its modern architectural design, against a clear blue sky.

The Alliance is leading a multi-faceted strategy to achieve the reform goals.

The Alliance for Animals is currently leading direct engagement with policymakers, coordinating a coalition of animal welfare organisations, lobbying governments, and harnessing public support through awareness campaigns.

Our evidence-based advocacy includes the creation of research reports and policy briefings, presenting proposals to government forums, and hosting seminars and workshops to promote the reforms.

We’re also leveraging media to keep animal welfare in the national conversation, ensuring that the government and stakeholders are continually reminded of the urgent need for reform.

Young piglet standing among other piglets in a barn-like setting with metal bars overhead.

Image: Farm Transparency Project

Why do we need to reform the animal welfare governance system?

  1. The system is rigged against animals.

    Decision-makers are plagued by conflicts of interest, and animal use industries have unacceptable influence over government. 

  2. Animal welfare science is being ignored.

    Under the law, decision-makers don't have to consider science when creating standards that impact on the lives of millions of animals.

  3. The public's views aren't being taken seriously.

    Australians who care about animal welfare deserve to have their views heard and reflected in animal welfare law and policy.

  4. We're lagging behind the rest of the world.

    Australia's animal welfare standards received a low ‘D’ ranking under the global Animal Protection Index.

  5. Animals deserve better.

    Animals should be treated in a way that respects their sentience and protects their welfare.

What are the Fair Go for Animals reforms?

  1. Ministerial recognition

    Create Ministers for Animal Welfare to remove conflicts of interest.

  2. National Animal Welfare Commission

    Establish a National Animal Welfare Commission to make the system truly independent.

  3. Animal Welfare Authorities

    Create state Animal Welfare Authorities to ensure the interests of animals are upheld under law.

  4. Decision-making principles & sentience recognition

    Introduce guiding decision-making principles into animal welfare legislation, and recognise animals as sentient beings with intrinsic value.

  5. Fair and accountable animal welfare standards processes

    Create fair and accountable animal welfare standards and decision-making processes.

  6. Adequate funding

    Allocate proper funding for animal welfare services in line with community expectations.

Building a fairer Australia for animals

Read the Alliance for Animals approach to fixing Australia’s broken animal welfare system.

How can you help? 

By supporting a #FairGoForAnimals, you are joining a movement that seeks to transform Australia’s animal welfare system into one that truly respects and protects the wellbeing of animals.  

By lending your voice, you help ensure that animals are no longer sidelined by legislation that prioritises commercial interests over their wellbeing. Together, we can create a future where animal welfare laws are a true reflection of our society's compassion and respect for all creatures.

Add your name today.

Learn more

  • The Fair Go For Animals campaign proposes a clear 6-point framework to overhaul Australia’s animal welfare governance system. This initiative aims to build a fair and independent system that enhances the protection and welfare of animals in Australia. A “fair go for animals” means treating them in a way that respects their sentience and protects their welfare.

  • The Fair Go for Animals campaign was initiated to address inherent flaws in Australia’s animal welfare governance system. The way the system is designed fails to separate the promotion of animal use industries from the protection of animal welfare. This fundamental conflict of interest arises because the responsibility for animal welfare is assigned to agriculture departments and ministers, whose primary role is to support industries that profit from animal use. This leads to a range of associated problems including significant loopholes that permit outdated practices, insufficient recognition of animal sentience, and low prioritisation for welfare needs, and inconsistent policies across states and territories. This structural flaw undermines the independence needed in decision-making to truly safeguard animal welfare. It represents one of the most significant barriers to progress for animal welfare in Australia and it must be dismantled.

  • Australians should support the Fair Go for Animals campaign because it seeks to align our animal welfare policies with the public’s expectations for fairness, compassion, and protection of animals. This initiative aims to democratise animal welfare and ensure it becomes a priority in policy making.

  • The six reforms will provide a comprehensive framework that better protects animals from cruelty by removing conflicts of interest and ensuring their interests are a primary consideration in all related decisions.

    By setting stronger standards, enforcing stricter regulations, and funding the necessary initiatives, Australia has the potential to dramatically improve the lives of billions of animals.

  • Fair Go for Animals is endorsed by a wide range of national and international organisations, businesses, and individuals who all understand the significance of these reform goals. Overhauling the current system will improve the lives of all animals in Australia.

FAQs about a Fair Go for Animals

Group of brown chickens in a farm setting

#FairGoForAnimals is endorsed by

  • Logo for Animals Australia with orange text on a white background, reading 'Animals Australia for a kinder world.'
  • Logo with the words "COMPASSION in world farming" and a green circle containing a white outline of a goat.
  • Logo with a red puma and the words 'Four Paws' around it.
  • Humane World for Animals logo.
  • Logo of Voiceless, the Animal Protection Institute, with blue and black curved lines.
  • Logo for World Animal Protection with a circular design, black border, orange triangular and dot accents, and the text 'World Animal Protection' in the center.
  • Logo with two blue dolphins jumping over water waves, with a dark circle behind, and the text "Action for Dolphins" underneath.
  • Logo of Animal Aid Abroad Inc featuring silhouettes of a camel, cow, goat, and horse above the organization name and tagline 'Working for the working animal'.
  • Logo for Animal Defenders Office with silhouettes of a kangaroo, a balancing scales symbol inside a glass, and a bird.
  • Logo with a stylized animal figure and the text 'Animal-Free Science Advocacy'.
  • Logo for Animal Justice Foundation featuring the word 'ANIMAL' with animal silhouettes inside the letters and 'Justice Foundation' in bold black text underneath.
  • Logo for Animal KIND with a green dog and cat silhouette inside a circle, surrounded by the text 'Advocating for Animal Rights Since 1979'.
  • Logo of The Animal Law Institute featuring a balanced scale with animals and a person, and the institute's name.
  • Logo of Animal Liberation, featuring a black circle with black text that reads 'Compassion without compromise,' and a blue 'AL' with a duck silhouette inside the 'L.'
  • Logo of the Animal Society featuring a stylized bird silhouette inside a circular background, with the text 'Animal Society' beside it.
  • Logo of Animal Welfare League Queensland with the text "Creating a brighter future."
  • Logo of AALTRA, the Australasian Animal Law Teachers and Researchers' Association Inc., featuring a black silhouette of a reptile on the left and the organization's name in bold text on the right.
  • Beagle Freedom Australia logo with black and green text and paw print graphic.
  • A cartoon illustration of a grey dog with black eyes and a black nose, with the text 'BLUE THE GREY' curved around the dog’s head.
  • Logo of Bush's Best, featuring a lioness's face and the words "BUSH'S BEST FREE" in black text.
  • Logo for Centre for Animals & Social Justice featuring silhouettes of a dog, a cow, and a pig.
  • Coalition for the Protection of Greyhounds
  • Text reading 'Collective Fashion Justice' with four black dots arranged diagonally.
  • Logo of Companion Animal Network Australia CAN with an orange stylized heart-shaped nose and whiskers graphic next to the text in orange.
  • Silhouette of a bear holding a fish in front of a mountain, with the text 'Defend the Wild' at the bottom.
  • A circular emblem with a beige and brown color scheme, featuring the text 'Edgar's Mission 20 Years of Kindness' around a central illustration of a person petting a pig.
  • Logos of ENVOY FOUNDATION with a black circular emblem and the organization name below.
  • Logo for Farm Animal Rescue featuring a rooster, pig, goat, and dog with green text 'FAR' and phrase 'creating a world of compassion' around it.
  • Logo of the Global Federation of Animal Sanctuaries with a green globe icon and black text.
  • Logo of Lucy's Project, featuring an orange paw print with a white hand inside, and the text "lucy's project" below, with the tagline "Safe Families - Paws and All".
  • Circle logo with the text 'Oscar's Law' in teal and white on a dark blue background.
  • RSPCA Queensland logo with blue text and green paw print.
  • Logo for 'SAFE For Animals' with a stylized nest and the text in English and Māori.
  • Logo for Saving Animals from Euthanasia Inc., featuring a blue paw print with a silhouette of a dog and a cat inside, and the acronym 'SAFE' above.
  • Stylized red outline of the word "Sentient" on a white background.
  • Logo with an orange cow head outline and the text "Stop Live Exports" and the words "Care, Connect, Change" underneath.
  • 'Til the Cows Come Home logo.
  • Logo for Veterinarians for Animal Welfare Aotearoa featuring the acronym VAWA in purple with a green silhouette map of New Zealand integrated into the letter 'A', and the full name written below in grey.
  • Illustration of a kangaroo with a small joey in its pouch, framed by green hands holding a circle with the text 'Victorian Kangaroo Alliance'.

Interested in endorsing as an organisation?

  • The current laws in Australia fail to protect animals, even when that is what they promise to do. We will never create a total ethics fashion system which puts people, our fellow animals and the planet alike before profit unless we see much needed legislative change, like that which the #FairGoForAnimals campaign calls for.

    Collective Fashion Justice

  • We agree categorically with the six points of reform the Alliance is proposing... The report recommendations are reflective of community expectations around animal welfare reform. It is Australia’s shame that a rich country like ours has been given a ‘D’ ranking in World Animal Protection’s global Animal Protection Index... Australia desperately needs to improve our country's poor record of how we treat all animals.

    Stop Live Export

  • The mark of a civilised society is how it treats its most vulnerable. Australian laws currently permit sentient animals to be tortured and horrifically slaughtered. Australia is failing animals. This is partly due to the inherent conflict of interest that arises when a government department is responsible for promoting animal exploitation and animal welfare. Animal welfare always comes second and is mostly ignored. Consequently, The Animal Law Institute supports a #FairGoForAnimals.

    Animal Law Institute

  • We recognise the importance of independent oversight over animal welfare – as well as the harm caused to animals when animal use industries drive animal welfare policy. We fully support Alliance for Animals’ campaign for a more balanced and independent animal welfare governance system in Australia.

    SAFE NZ

Animal welfare policy barometer 2023

The barometer presents and evaluates the findings of a representative national survey conducted by BehaviourWorks Australia exploring Australian attitudes and beliefs about animal welfare policy.

Close-up of a pig's face with large ears, set against a dark background with abstract blue geometric overlays.