Close-up of a white and brown cow with curly hair on its head, standing outdoors with a blurred background.
Fair Go for Animals logo with black, white, and orange text.

It’s time for a Fair Go for Animals

The Australian Alliance for Animals is committed to reforming the animal welfare governance system in Australia. 

Australia’s current animal welfare governance system is structurally flawed. There are conflicts of interest among those in power, inconsistencies across states and territories, loopholes in laws, and standards that ignore science and community expectations.

The Fair Go for Animals campaign proposes a six-point reform framework designed to build a fair and independent animal welfare governance system in Australia.

Low-angle view of the facade of the Sydney Opera House with its modern architectural design, against a clear blue sky.

The Alliance is leading a multi-faceted strategy to achieve the reform goals.

The Alliance for Animals is currently leading direct engagement with policymakers, coordinating a coalition of animal welfare organisations, lobbying governments, and harnessing public support through awareness campaigns.

Our evidence-based advocacy includes the creation of research reports and policy briefings, presenting proposals to government forums, and hosting seminars and workshops to promote the reforms.

We’re also leveraging media to keep animal welfare in the national conversation, ensuring that the government and stakeholders are continually reminded of the urgent need for reform.

Young piglet standing among other piglets in a barn-like setting with metal bars overhead.

Image: Farm Transparency Project

Why do we need to reform the animal welfare governance system?

  1. The system is rigged against animals.

    Decision-makers are plagued by conflicts of interest, and animal use industries have unacceptable influence over government. 

  2. Animal welfare science is being ignored.

    Under the law, decision-makers don't have to consider science when creating standards that impact on the lives of millions of animals.

  3. The public's views aren't being taken seriously.

    Australians who care about animal welfare deserve to have their views heard and reflected in animal welfare law and policy.

  4. We're lagging behind the rest of the world.

    Australia's animal welfare standards received a low ‘D’ ranking under the global Animal Protection Index.

  5. Animals deserve better.

    Animals should be treated in a way that respects their sentience and protects their welfare.

What are the Fair Go for Animals reforms?

  1. Ministerial recognition

    Create Ministers for Animal Welfare to remove conflicts of interest.

  2. National Animal Welfare Commission

    Establish a National Animal Welfare Commission to make the system truly independent.

  3. Animal Welfare Authorities

    Create state Animal Welfare Authorities to ensure the interests of animals are upheld under law.

  4. Decision-making principles & sentience recognition

    Introduce guiding decision-making principles into animal welfare legislation, and recognise animals as sentient beings with intrinsic value.

  5. Fair and accountable animal welfare standards processes

    Create fair and accountable animal welfare standards and decision-making processes.

  6. Adequate funding

    Allocate proper funding for animal welfare services in line with community expectations.

Building a fairer Australia for animals

Read the Alliance for Animals approach to fixing Australia’s broken animal welfare system.

Read the report

How can you help? 

By supporting a #FairGoForAnimals, you are joining a movement that seeks to transform Australia’s animal welfare system into one that truly respects and protects the wellbeing of animals.  

By lending your voice, you help ensure that animals are no longer sidelined by legislation that prioritises commercial interests over their wellbeing. Together, we can create a future where animal welfare laws are a true reflection of our society's compassion and respect for all creatures.

Add your name today.

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  • The Fair Go For Animals campaign proposes a clear 6-point framework to overhaul Australia’s animal welfare governance system. This initiative aims to build a fair and independent system that enhances the protection and welfare of animals in Australia. A “fair go for animals” means treating them in a way that respects their sentience and protects their welfare.

  • The Fair Go for Animals campaign was initiated to address inherent flaws in Australia’s animal welfare governance system. The way the system is designed fails to separate the promotion of animal use industries from the protection of animal welfare. This fundamental conflict of interest arises because the responsibility for animal welfare is assigned to agriculture departments and ministers, whose primary role is to support industries that profit from animal use. This leads to a range of associated problems including significant loopholes that permit outdated practices, insufficient recognition of animal sentience, and low prioritisation for welfare needs, and inconsistent policies across states and territories. This structural flaw undermines the independence needed in decision-making to truly safeguard animal welfare. It represents one of the most significant barriers to progress for animal welfare in Australia and it must be dismantled.

  • Australians should support the Fair Go for Animals campaign because it seeks to align our animal welfare policies with the public’s expectations for fairness, compassion, and protection of animals. This initiative aims to democratise animal welfare and ensure it becomes a priority in policy making.

  • The six reforms will provide a comprehensive framework that better protects animals from cruelty by removing conflicts of interest and ensuring their interests are a primary consideration in all related decisions.

    By setting stronger standards, enforcing stricter regulations, and funding the necessary initiatives, Australia has the potential to dramatically improve the lives of billions of animals.

  • Fair Go for Animals is endorsed by a wide range of national and international organisations, businesses, and individuals who all understand the significance of these reform goals. Overhauling the current system will improve the lives of all animals in Australia.

FAQs about a Fair Go for Animals

Group of brown chickens in a farm setting

#FairGoForAnimals is endorsed by

  • Logo for Animals Australia with orange text reading "Animals Australia for a kinder world" on a white background.
  • Logo with the words 'COMPASSION in world farming' and a green circle containing a running goat.
  • Logo featuring a red panther with black eyes, with the words 'Four Paws' in black text around it.
  • Humane World for Animals logo.
  • Voiceless logo with curved lines and the text "voiceless, the animal protection institute."
  • Logo for World Animal Protection featuring a black and orange circular design with the text 'World Animal Protection' in the center.
  • Logo for Action for Dolphins featuring two blue dolphins leaping over stylized water waves and a dark circle in the background.
  • Logo of Animal Aid Abroad Inc featuring silhouettes of various animals such as a camel, horse, goat, and llama with the text 'Animal Aid Abroad Inc' and the tagline 'Working for the working animal'.
  • Logo featuring a kangaroo, a bird, and a scaled balance inside a smartphone, with the text 'Animal Defenders Office' beneath.
  • Logo of Animal-Free Science Advocacy featuring a stylized monkey in a circular frame with flames, and text beneath that reads "Animal-Free Science Advocacy."
  • Logo of Animal Justice Foundation with silhouettes of a rabbit, snake, dolphin, bird, and chicken integrated into the word 'ANIMAL' in bold letters, and 'Justice Foundation' written below in black.
  • A circular logo for Animal Kind with a green dog and a smaller green animal inside, surrounded by text advocating for animal rights since 1979.
  • Logo of The Animal Law Institute featuring scales of justice with animals and a tree inside.
  • Logo for Animal Liberation with a light blue A and L, a dog silhouette in the A, and a duck silhouette in the L, surrounded by the text 'Animal Liberation' and 'Compassion without compromise'.
  • Logo of the Animal Society featuring a white bird inside a teal circle with the words "Animal Society" next to it.
  • Logo of the Animal Welfare League Queensland (AWLQ) with the slogan 'Creating a brighter future.'
  • Logo for AALTRA, the Australasian Animal Law Teachers and Researchers' Association Inc, featuring a black silhouette of a gecko and bold black text.
  • Beagle Freedom Australia logo with black and green text and paw print design.
  • Illustration of a grey dog with black eyes and a black nose, encircled by the words "Blue the Grey" in black lettering.
  • Black and white logo of a lioness's face with the text "BORN FREE" and "RERI"
  • Logo of the Centre for Animals & Social Justice featuring a stylized cow, pig, and dog.
  • Coalition for the Protection of Greyhounds
  • Black text reads 'Collective Fashion Justice' next to four black circles on a white background.
  • Logo of Companion Animal Network Australia CAN featuring an orange stylized animal face with a heart-shaped nose and curved lines representing whiskers, accompanied by the text "Companion Animal Network Australia CAN" in orange.
  • Silhouette of a bear, fox, and rabbit against a natural background with the text 'DEFEND THE WILD'
  • A circular logo with a brown border and beige background, featuring a girl hugging a pig. The text reads: "Edgar's Mission 20 Years of Kindness."
  • Logo of the Envoy Foundation featuring a black and white circular design with wavy lines and the text 'ENVOY FOUNDATION' below it.
  • Logo for Farm Animal Rescue featuring a rooster, pig, goat, and dog with the text 'creating a world of compassion' and the website farmanimalrescue.org.au
  • Logo of the Global Federation of Animal Sanctuaries, featuring a green globe with grid lines and the organization's name in black text.
  • Logo for Lucy's Project featuring a brown paw print with a white hand silhouette inside, and text that reads 'lucy's project' and 'Safe Families - Paws and All'.
  • Oscar's Law logo with blue circle and white and teal text
  • RSPCA Queensland logo with blue text and green paw prints.
  • Logo for SAFE for Animals, featuring a blue nest design with the word 'SAFE' inside, and the text 'For Animals' and its Māori translation Ngā Kararehe Haumaru'.
  • Logo with a paw print, showing a dog and a cat facing each other, with the words "Saving Animals from Euthanasia Inc." underneath.
  • Outline of the word 'Sentient' in red on a white background.
  • Logo of a stylized cow head with orange hexagon background, accompanied by text that says "Stop Live Exports" and the words "Care, Connect, Change" underneath.
  • 'Til the Cows Come Home logo.
  • Logo of Veterinarians for Animal Welfare Aotearoa with purple text 'VAW A' and a green map of New Zealand replacing the letter 'A' in Aotearoa, and the full name beneath.
  • Logo with two green hands holding a circle, containing a stylized illustration of a kangaroo and a bilby, with the text 'Victorian Kangaroo Alliance' around the top and bottom of the circle.

Interested in endorsing as an organisation?

Become an ally today
  • The current laws in Australia fail to protect animals, even when that is what they promise to do. We will never create a total ethics fashion system which puts people, our fellow animals and the planet alike before profit unless we see much needed legislative change, like that which the #FairGoForAnimals campaign calls for.

    Collective Fashion Justice

  • We agree categorically with the six points of reform the Alliance is proposing... The report recommendations are reflective of community expectations around animal welfare reform. It is Australia’s shame that a rich country like ours has been given a ‘D’ ranking in World Animal Protection’s global Animal Protection Index... Australia desperately needs to improve our country's poor record of how we treat all animals.

    Stop Live Export

  • The mark of a civilised society is how it treats its most vulnerable. Australian laws currently permit sentient animals to be tortured and horrifically slaughtered. Australia is failing animals. This is partly due to the inherent conflict of interest that arises when a government department is responsible for promoting animal exploitation and animal welfare. Animal welfare always comes second and is mostly ignored. Consequently, The Animal Law Institute supports a #FairGoForAnimals.

    Animal Law Institute

  • We recognise the importance of independent oversight over animal welfare – as well as the harm caused to animals when animal use industries drive animal welfare policy. We fully support Alliance for Animals’ campaign for a more balanced and independent animal welfare governance system in Australia.

    SAFE NZ

Animal welfare policy barometer 2023

The barometer presents and evaluates the findings of a representative national survey conducted by BehaviourWorks Australia exploring Australian attitudes and beliefs about animal welfare policy.

Close-up of a pig's face with large ears, set against a dark background with abstract blue geometric overlays.
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