Our strategy
Building an animal welfare governance system that works for animals.
The Alliance for Animals exists to transform the policies, laws, institutions and decision-making processes that shape outcomes for millions of animals across Australia.
Our strategy focuses on uniting the animal protection movement to increase its collective impact and drive systemic reform for animals.
Our vision
A society where respect for the interests of animals and their wellbeing is enshrined in law, policy and practice.
Our purpose
To lead and unite the Australian animal protection community in securing systemic change for animals.
Our mission
To lead law and policy reform to create new systems of animal welfare governance.
To ensure transparency and accountability for decisions affecting animals.
To bring allies together to strengthen the representation of animals.
ABOUT US
Three pathways for systemic change for animals
OUR STRATEGIC PRIORITIES
Building
awareness and support for animal welfare policy reform
Uniting
the sector and increasing its collective impact
Reforming
animal welfare governance and standard-setting systems
Our theory of change
Achieving meaningful, long-term reform for animals requires strategically focused interventions.
Our theory of change works across three pathways to create the necessary incentives to deliver structural reforms for animals, create more effective animal welfare policies and ultimately reduce animal suffering.
STRATEGY
Full strategic plan for 2026-2030 coming soon
FULL STRATEGY
What we are working on
OUR CAMPAIGNS
Reforming the system
Australia’s animal welfare system is weak and captured by vested interests.
Through our Fair Go for Animals campaign, we are advocating for an independent, transparent, and accountable governance system that better reflects community expectations and the interests of animals.
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Ministerial recognition
Create Ministers for Animal Welfare to remove conflicts of interest.National Animal Welfare Commission
Establish a National Animal Welfare Commission to make the system truly independent.Animal Welfare Authorities
Create state Animal Welfare Authorities to ensure the interests of animals are upheld under law.Decision-making principles & sentience recognition
Introduce guiding decision-making principles into animal welfare legislation, and recognise animals as sentient beings with intrinsic value.Fair and accountable animal welfare standards processes
Create fair and accountable animal welfare standards and decision-making processes.Adequate funding
Allocate proper funding for animal welfare services in line with community expectations.
Reforming the standards
Millions of animals across Australia are currently subjected to cruel and outdated industry practices because national standards have failed to keep pace with modern science and community expectations.
We work alongside our members and allies to phase out these practices in favour of more humane, forward-thinking alternatives.
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An end to live sheep exports
Safeguarding the legislated phase-out of live sheep exports and ensuring a smooth, fully supported transition.An end to battery cages
Holding state and territory governments accountable to their timelines for ending the use of battery cages for egg-laying hens.Phasing out mulesing
Legislating an end to live lamb cutting (also known as mulesing) with a clear, mandatory phase-out period.Better conditions for chickens raised for meat
Promoting widespread uptake of the Better Chicken Commitment to improve the lives of hundreds of millions of Australian chickens.
We’re stronger together
Building long-term, systemic change for animals requires collective action.
Join our community and stay updated on campaigns, policy reforms, and opportunities to help improve animal welfare laws and governance in Australia.
Let’s build a fairer future for animals.
JOIN THE MOVEMENT
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