Close up of a meat chicken on an Australian farm - Animals Uncovered

Better standards for chickens farmed for meat

Image: Animals Uncovered

The Australian Alliance for Animals is committed to raising the welfare standards for chickens farmed for meat in Australia. 

The Better Chicken Commitment is a pledge committing those who have signed up to introduce higher welfare standards for all chickens in their supply chain. It focuses on switching the breeds of chickens used, improving their living conditions, and adopting more humane slaughter methods. While widely adopted in North America and Europe, progress in Australia has stalled. 

As consumer awareness and demand for ethical food sources increase, the Better Chicken Commitment offers Australian businesses and producers a chance to align with public expectations by committing to higher chicken welfare standards. 

Young chickens on a Better Chicken Committment approved farm in the UK. They are standing and pecking on straw hay.

Image: RSPCA UK

Part of a strategic partnership

The Alliance for Animals is one of fifteen leading animal welfare organisations supporting the Australia-New Zealand Better Chicken Commitment. We are working closely with Alliance core member World Animal Protection and our New Zealand-based colleagues at Animals Aotearoa to bring the Better Chicken Commitment to Australia through the Better Chicken Australia campaign. This is the latest phase of the campaign, focusing on building public awareness, direct engagement with food businesses, and mobilising the public to create a mandate for change. 

We’ve launched this campaign because the treatment of meat chickens is one of the biggest but least recognised animal welfare problems in Australia today.

Image: Farm Transparency Project

Most chickens raised for meat lead miserable lives.

In Australia, a staggering 700 million meat chickens are raised and slaughtered every year – and most of these birds lead short, miserable lives.  

Australia has poor welfare laws and standards for meat chickens, leaving millions of animals to suffer every day. Further, Australia’s standards for meat chickens haven’t changed much in the last decade, unlike some other parts of the world.  

Chickens are genetically selected to grow too big and fast for their own bodies to handle. They don’t get enough space, light, or clean air. And they are killed using outdated, inhumane methods.  

They deserve better.  

That’s why we’re calling for the industry to make serious changes to the welfare of chickens bred for meat.  

A sea of chickens cover the floor of a factory farm in Australian. The shed is crowded and there is barely any visible floor space,

Image: Farm Transparency Project

What is the Better Chicken Australia campaign?

The Better Chicken Australia campaign is working to build public awareness of the problems and solutions to chicken welfare in the Australian meat industry.  

The Better Chicken Commitment calls for specific changes to significantly improve the welfare of farmed chickens, including:  

  • Higher welfare, slower growing chicken breeds that promote good welfare 

  • Comfortable, healthy living conditions, where each chicken has enough space, light and clean air 

  • Slaughter methods that are more humane, with effective stunning and no live shackling 

You can read more at the Better Chicken Australia website here.  

Food businesses are responsive to consumer demand. The Better Chicken Australia campaign is based around mobilising a consumer base concerned about the welfare of chickens raised for meat, to apply pressure to food businesses to change their supplier standards.  

Australian chickens need you.

Take the pledge to support the Better Chicken Commitment and show food businesses and the chicken industry that Australians want higher welfare standards for chickens.

The Better Chicken Australia logo, a yellow circle with the silhouette of a chicken's head.

FAQs about chicken welfare

Young chickens on a Better Chicken Committment approved farm in the UK. They are pecking at corn which is hanging down from a feeder.

Image: RSPCA UK

Related resources

Explore our collection of articles and media releases about the welfare of chickens raised for meat.

Find out more about farmed chicken welfare from our core member organisations 

Humane World for Animals logo.

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