A white calf standing in tall grass with a blurred black cow and other animals in the background.
FairGo for Animals logo with black, white, and orange text

Building a Fair Go for Animals

Australia’s animal welfare system is fundamentally broken – together, we can fix it.

The Australian Alliance for Animals is committed to reforming the broken animal welfare governance system in Australia. 

Millions of animals are suffering due to conflicts of interest among those in power, inconsistencies across states and territories, loopholes in laws, and standards that ignore science and community expectations.

The Fair Go for Animals campaign proposes a six-point reform framework designed to build a fair and independent animal welfare governance system in Australia.

Add your support today.

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Driving reforms for animals

The Alliance for Animals is working to change how animal welfare decisions are made in Australia.

We’re engaging directly with policymakers, coordinating a growing coalition of animal protection organisations, lobbying governments to deliver meaningful reform, and building public support through awareness campaigns.

Our work includes:

  • producing evidence-based research reports and policy briefings

  • presenting reform proposals to government forums

  • hosting webinars and workshops to promote the reforms

  • working with media to keep animal welfare in the national conversation.

Young piglet standing among other piglets in a barn-like setting with metal bars overhead.

Image: Farm Transparency Project

Why are we calling for reform?

  1. The system is failing animals.

    Decision-makers are plagued by conflicts of interest, and animal use industries have an unacceptable influence over government. 

  2. Animal welfare science is being ignored.

    Decision-makers are not legally required to follow independent animal welfare science when creating standards and policies that affect millions of animals.

  3. The public's views aren't being taken seriously.

    Australians care about animals and expect strong protections. But current laws and policies often fail to reflect community values.

  4. Australia is lagging behind the rest of the world.

    Australia received a low “D” ranking on the global Animal Protection Index – highlighting serious concerns about the strength and independence of our animal welfare system.

  5. Animals deserve better.

    Animals are sentient beings capable of feeling pain, fear, distress, comfort and joy. Our laws should recognise this and protect their wellbeing accordingly.

What are the Fair Go for Animals reforms?

  1. Ministerial recognition

    Create dedicated Ministers for Animal Welfare to help remove conflicts of interest from animal welfare decision-making.

  2. National Animal Welfare Commission

    Establish an independent National Animal Welfare Commission to provide expert oversight and improve accountability.

  3. Animal Welfare Authorities

    Create independent Animal Welfare Authorities in each state and territory to better uphold and enforce animal welfare laws.

  4. Decision-making principles & sentience recognition

    Introduce guiding decision-making principles into animal welfare legislation, and recognise animals as sentient beings with intrinsic value.

  5. Fair and accountable animal welfare standards processes

    Ensure animal welfare standards are developed through fair, science-based and accountable processes.

  6. Adequate funding

    Allocate adequate funding for animal welfare services and enforcement in line with community expectations.

Building a fairer Australia for animals

Explore the Alliance for Animals’ roadmap for building a fairer and more independent animal welfare system in Australia.

How can you help? 

By supporting Fair Go for Animals, you’re helping push for a stronger and more independent animal welfare system in Australia.

Together, we can challenge a system that too often prioritises industry interests over animal wellbeing — and help create laws and policies that better reflect science, accountability, and community expectations.

Learn more

Frequently asked questions

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Fair Go for Animals is endorsed by

Organisations and not-for-profits

Logo for AALTRA, the Australasian Animal Law Teachers and Researchers' Association Inc., featuring a lizard illustration.

Businesses

Interested in endorsing as an organisation or business?

  • The current laws in Australia fail to protect animals, even when that is what they promise to do. We will never create a total ethics fashion system which puts people, our fellow animals and the planet alike before profit unless we see much needed legislative change, like that which the #FairGoForAnimals campaign calls for.

    Collective Fashion Justice

  • We agree categorically with the six points of reform the Alliance is proposing... The report recommendations are reflective of community expectations around animal welfare reform. It is Australia’s shame that a rich country like ours has been given a ‘D’ ranking in World Animal Protection’s global Animal Protection Index... Australia desperately needs to improve our country's poor record of how we treat all animals.

    Stop Live Export

  • The mark of a civilised society is how it treats its most vulnerable. Australian laws currently permit sentient animals to be tortured and horrifically slaughtered. Australia is failing animals. This is partly due to the inherent conflict of interest that arises when a government department is responsible for promoting animal exploitation and animal welfare. Animal welfare always comes second and is mostly ignored. Consequently, The Animal Law Institute supports a #FairGoForAnimals.

    Animal Law Institute

  • We recognise the importance of independent oversight over animal welfare – as well as the harm caused to animals when animal use industries drive animal welfare policy. We fully support Alliance for Animals’ campaign for a more balanced and independent animal welfare governance system in Australia.

    SAFE NZ

National Animal Welfare Commission business case

The analysis found that establishing the Commission could improve animal welfare governance while generating around $3.5 million in annual savings across Commonwealth and state governments by reducing duplication, streamlining regulatory processes and creating a more efficient national approach to animal welfare policy.

Australian attitudes and beliefs about animal welfare 2026

Through a partnership with Buddy Giving Program, the Alliance for Animals commissioned BehaviourWorks Australia to conduct research into Australian attitudes and beliefs about animal welfare, how it is governed, and how policy decisions are made.

Close-up of a pig's face with large ears, set against a dark background with abstract blue geometric overlays.

Animal welfare policy barometer 2023

The barometer presents and evaluates the findings of a representative national survey conducted by BehaviourWorks Australia exploring Australian attitudes and beliefs about animal welfare policy.