Building a Fair Go for Animals
Australia’s animal welfare system is fundamentally broken – together, we can fix it.
The Australian Alliance for Animals is committed to reforming the broken animal welfare governance system in Australia.
Millions of animals are suffering due to conflicts of interest among those in power, inconsistencies across states and territories, loopholes in laws, and standards that ignore science and community expectations.
The Fair Go for Animals campaign proposes a six-point reform framework designed to build a fair and independent animal welfare governance system in Australia.
Add your support today.
Driving reforms for animals
The Alliance for Animals is working to change how animal welfare decisions are made in Australia.
We’re engaging directly with policymakers, coordinating a growing coalition of animal protection organisations, lobbying governments to deliver meaningful reform, and building public support through awareness campaigns.
Our work includes:
producing evidence-based research reports and policy briefings
presenting reform proposals to government forums
hosting webinars and workshops to promote the reforms
working with media to keep animal welfare in the national conversation.
Image: Farm Transparency Project
Why are we calling for reform?
The system is failing animals.
Decision-makers are plagued by conflicts of interest, and animal use industries have an unacceptable influence over government.
Animal welfare science is being ignored.
Decision-makers are not legally required to follow independent animal welfare science when creating standards and policies that affect millions of animals.
The public's views aren't being taken seriously.
Australians care about animals and expect strong protections. But current laws and policies often fail to reflect community values.
Australia is lagging behind the rest of the world.
Australia received a low “D” ranking on the global Animal Protection Index – highlighting serious concerns about the strength and independence of our animal welfare system.
Animals deserve better.
Animals are sentient beings capable of feeling pain, fear, distress, comfort and joy. Our laws should recognise this and protect their wellbeing accordingly.
What are the Fair Go for Animals reforms?
Ministerial recognition
Create dedicated Ministers for Animal Welfare to help remove conflicts of interest from animal welfare decision-making.
National Animal Welfare Commission
Establish an independent National Animal Welfare Commission to provide expert oversight and improve accountability.
Animal Welfare Authorities
Create independent Animal Welfare Authorities in each state and territory to better uphold and enforce animal welfare laws.
Decision-making principles & sentience recognition
Introduce guiding decision-making principles into animal welfare legislation, and recognise animals as sentient beings with intrinsic value.
Fair and accountable animal welfare standards processes
Ensure animal welfare standards are developed through fair, science-based and accountable processes.
Adequate funding
Allocate adequate funding for animal welfare services and enforcement in line with community expectations.
How can you help?
By supporting Fair Go for Animals, you’re helping push for a stronger and more independent animal welfare system in Australia.
Together, we can challenge a system that too often prioritises industry interests over animal wellbeing — and help create laws and policies that better reflect science, accountability, and community expectations.
Learn more
Frequently asked questions
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The Fair Go For Animals campaign proposes a clear 6-point framework to overhaul Australia’s animal welfare governance system. This initiative aims to build a fair and independent system that enhances the protection and welfare of animals in Australia. A “fair go for animals” means treating them in a way that respects their sentience and protects their welfare.
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The Fair Go for Animals campaign was initiated to address inherent flaws in Australia’s animal welfare governance system. The way the system is designed fails to separate the promotion of animal use industries from the protection of animal welfare. This fundamental conflict of interest arises because the responsibility for animal welfare is assigned to agriculture departments and ministers, whose primary role is to support industries that profit from animal use. This leads to a range of associated problems including significant loopholes that permit outdated practices, insufficient recognition of animal sentience, and low prioritisation for welfare needs, and inconsistent policies across states and territories. This structural flaw undermines the independence needed in decision-making to truly safeguard animal welfare. It represents one of the most significant barriers to progress for animal welfare in Australia and it must be dismantled.
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Australians should support the Fair Go for Animals campaign because it seeks to align our animal welfare policies with the public’s expectations for fairness, compassion, and protection of animals. This initiative aims to democratise animal welfare and ensure it becomes a priority in policy making.
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The six reforms will provide a comprehensive framework that better protects animals from cruelty by removing conflicts of interest and ensuring their interests are a primary consideration in all related decisions.
By setting stronger standards, enforcing stricter regulations, and funding the necessary initiatives, Australia has the potential to dramatically improve the lives of billions of animals.
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Fair Go for Animals is endorsed by a wide range of national and international organisations, businesses, and individuals who all understand the significance of these reform goals. Overhauling the current system will improve the lives of all animals in Australia.
National Animal Welfare Commission business case
The analysis found that establishing the Commission could improve animal welfare governance while generating around $3.5 million in annual savings across Commonwealth and state governments by reducing duplication, streamlining regulatory processes and creating a more efficient national approach to animal welfare policy.
Australian attitudes and beliefs about animal welfare 2026
Through a partnership with Buddy Giving Program, the Alliance for Animals commissioned BehaviourWorks Australia to conduct research into Australian attitudes and beliefs about animal welfare, how it is governed, and how policy decisions are made.
Animal welfare policy barometer 2023
The barometer presents and evaluates the findings of a representative national survey conducted by BehaviourWorks Australia exploring Australian attitudes and beliefs about animal welfare policy.